I think it’s gay. I would like to end my post there but that would not make for much of a post, would it? This proposal, which I read at Gamasutra, just irked the heck out of me. In fact, it irked me so badly that my whole day was ruined because of it.

So what is the proposal all about?

Could point-of-sale “activation” software for games and DVDs discourage theft? The Entertainment Merchants Association seems to think so, and has published a set of standards for what it calls “benefit denial technology” that would render discs inoperable until they’re paid for at retail.

The effort is codenamed “Project Lazarus,” and the EMA says it’s assembled a consortium of retailers, home video companies and video game publishers to see how easily such “benefit denial technology” could be implemented, and to evaluate possible cost-benefit analyses.

Benefit denial, eh? Is the theft of video games that much of an issue that the authorities are willing to expend time, money, and effort on “benefit denial” rather than on making video games better and other more worthwhile activities? Seriously now, can you just imagine how much of a hassle we all have to face if they actually implement the rule of having to activate the video games that you buy before you can play it?

I can just imagine it now”¦I have been waiting for GOW III for so long”¦I finally get my hands on it next year”¦with shaking hands and a pounding heart, I run to the store, get my copy, and run back home to play. Oh but wait, I have to activate it first. It needs the Internet! My connection is being funky. I have to wait till it gets better to play a game that I paid for. Bummer.

Come on now, I am sure that the brilliant minds up there would be able to think of a better way to deal with this, right?

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