Microsoft has responded to questions regarding the $10 price difference between 360 and PC versions of its Live enabled shoot-em-up Shadowrun with an answer so devoid full of PR speak and devoid of meaning that it took me a couple of reads to realise that they hadn’t actually answered the question.
“The $59.99 for Xbox 360 and $49.99 for Windows Vista price points are our standard pricing for each platform. This pricing structure is not uncommon in the multiplayer-only first-person shooter genre, as numerous titles have seen success at this price point and gaming model. I think itÃ¢â‚¬â„¢s premature to speak to pricing for all future projects, but as of now this is our pricing structure for our marquee titles like Shadowrun. Additionally, MGS has the same development costs as other developers and publishers out there. One advantage other publishers have that we do not is that they can leverage their marketing and development costs over all platforms, while we are focused on Windows and Xbox 360 as a first party publisher.”
They might just as well have said “Because.” and been done. I suspect that the real reason is the fact that each 360 sold incurs a loss and the money has to be made up on the games, but they couldn’t have said that could they? (From Level Up.)