Surprising no one, the NPD Group revealed that July retail video game sales weren’t good. What is surprising, however, is just how bad they were; total sales came in at a puny $548.4 million, a 20 percent drop from the previous July. It gets worse, though, when you consider that July 2011 sales were the worst in years up to that point in time. That’s right; this past month’s video game retail sales were the absolute worst in years.
What happened? Well, for one, no new games sold that well, except for EA’s annual NCAA Football game. Every game except for the top three sellers (NCAA Football 13, LEGO Batman 2, and The Amazing Spider-Man) came from last year…well, except for Call of Duty: Black Ops (#6), which actually released in 2010. Worse, hardware sales for the month fell 32 percent (the Xbox 360 was the top-selling console, for the record, with 203,000 units sold). Overall, it was not the industry’s best month.
-Nick’s take: July 2012 will be remembered as one of the worst in recent memory for the video game industry. NPD analyst Anita Frazier doesn’t expect things to pick up enough in the holiday season, either, meaning the industry probably still has a while to go before things start looking up.