It used to be that video games mainly fell under the men’s turf. This assumption couldn’t be more wrong if applied to today’s context, though. Take a look around you and you will see a good number of women actually playing video games. Let me tell you, the world of gaming is not limited to the male population anymore!
This is why gaming companies and game developers are actually exploring this market. An article I read even goes as far as to say that game developers are now turning their focus towards women gamers. SFGate relates:
Key said the video game industry is realizing that, in the same way the girls defied the prevailing wisdom and proved enthusiastic athletes, they’re also aspiring gamers.
“We found through research that girls are gamers; they just aren’t traditional gamers,” Key said. “Girls are clearly interested in playing video games. They just don’t want to play the same games their brothers play.”
With the recent popularity of the Nintendo Wii console and DS handheld system, which have topped the sales charts because of their creative and accessible game play, publishers are turning their attention to girls in a big way. This holiday season will feature lineups flush with games that are specifically designed for girls or to appeal to both genders.
Some of the biggest include THQ’s All Star Cheer Squad, Electronic Arts’ Littlest Pet Shop, Disney Interactive’s High School Musical 3 and Ubisoft’s Ener-G Dance Squad and Party Babyz.
Some serious gamers might scoff at these findings but hey, you can’t deny the fact, can you?