Gamer2Gamer is a global service allowing the trade in virtual currencies from a variety of online games and was launched yesterday by online marketplace provider Sparter. The system currently supports a wide variety of games including World of Warcraft, Everquest 1 and 2, Eve Online, Star Wars Galaxies, Lord of the Rings Online, Guild Wars, and Final Fantasy XI along with some other less well known titles with the website proclaiming that more are on the way.

In the light of recent news regarding so-called ‘Gold Farming’ in many online worlds and the ongoing controversy over whether the sale of in game items, including currency and characters, is legitimate or not, Sparter is claiming that the Gamer2Gamer platform, which deals only in virtual currencies and not items or characters, serves the needs of publishers and developers as well as gamers. The System requires that participants acknowledge the intellectual property rights of the games owners and says that “By working together, everyone in the eco-system will benefit.”
The economic rationale behind the idea is that if gamers can sell the currency they earn in game directly to other gamers they can cut the cost of their gaming and therefore play more. I offered CCP, NCSoft, Blizzard and SOE, whose games the platform supports, the chance to comment on the launch of Gamer2Gamer, but thay have yet to get back to me. (From Gamasutra.)

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